People want to visit web platforms that capture their attention visually. Aesthetics plays a huge role in this, because the visual that someone sees can alter how they behave. This makes creating alluring and unified designs even more important for UX designers because not only will it improve the site’s image, it can lead to a better experience for the user and even enhance your brand’s reputation. To achieve this, here are some easy design tips to employ.
Use Design Patterns
To increase recognition during a browser’s session on a website, it’s important to have similar designs. For instance, creating patterns that have the same color and shape make it easier for the viewer to associate with that pattern when seeing it a second or third time. This also makes it simpler for businesses to communicate by using these similar patterns since the viewer recognizes them easier they are also able to retain the message in a similar manner.
Employ an Effective Grid
A grid system allows you to create horizontal points in close location relative to others. A result of this is the closer the objects are they achieve singularity in appearance. This can harmonizes many points to create a more visually pleasing aesthetic for your website’s visitors.
Keep Balance in Mind When Designing
As part of creating a visually pleasing product, it’s important to balance all spaces so they work together in symmetry. This will create a unified appearance thereby making it more professional, aiding in enhancing your brand’s image. Conversely, a web page with multiple designs that don’t mesh well will create a disjointed image that can be jarring for anyone accessing the webpage.
Keep the Design in Continuity
Although you might have several objects that are on various parts of the screen, it’s important that continuity plays a role in the design. A beneficial result of this is it makes it easier for the website viewer to access the information they need in a quick manner, which could lead to better conversions.
To achieve this, you can connect objects with a line so the eyes follow the flow.
Consistency is Key
Your design should remain the same throughout the browser’s experience. This means if you have action buttons to connect them to your social media platforms it’s important they are in the same location on each page. This makes it simpler for the viewer to do the action they want without making a mistake. It also aids in projecting professionalism in your brand since you make your design consistent and user-friendly.
Ultimately, design is about creating a first impression that will have visitors coming back for. It’s also about using similar colors, patterns and textures to create a visual aesthetic that has form and function. This approach also achieves consistency, so those that visit your site know what to expect from each page. By using this approach, you can create a fresh, visually appealing website your customers will love.