There are many theories floating around regarding the best ways to boost your organic search traffic results. Since popular search engines, like Google, frequently undergo algorithm changes, it’s very challenging to pinpoint which factors definitively impact a site’s statistics. What we do know is that some long held SEO beliefs are not accurate.
One of those is that web links from higher domain authority website are inherently more valuable. Moz, a trusted leader in the industry, has clearly laid out their predictions for how a website performs in SERPs. Based on Moz’s research, here are four reasons the typical link acquisition route is not that effective. Here’s why:
- The Domain Authority demonstrates the site’s strength in relation to others. Moz determines this number by gauging things like linking root domains, the total number of links, MozRank, and MozTrust scores. The DA is scored on a 100-point, logarithmic scare which means in theory it’s easier to increase your score from 20 to 30 then it would be from 80 to 90.
- Domain Authority and Page Authority are not one in the same. The DA measures the ranking of the entire domain/subdomains while Page Authority (PA) measures the strength of the individual page. Likewise, the same system is in place for MozRank and MozTrust scores.
- Link acquisitions from high domain sites have little bearing on how your search results will be impacted.
- DA does not calculate disavow files into the equation. Since Domain Authority is calculated solely on link metrics, there could be poor sites linking to you which is hindering your score (completely unbeknownst to you).
Overall, onsite factors are playing a greater role in how you rank in SERPs. Such factors include:
- Title tags
- Content length
- Latent Semantic Indexing (LSI)
- Page load speed
- Frequency of posts
Low-quality guest posting has also come under greater scrutiny by Google’s algorithm. Now, it’s “strongly discouraged” to post content that is thin, inauthentic or just rehashed from another source. In fact, this sort of content now falls under the same category as scraped content based on the updated Webmaster Guidelines. Other examples of content that does not add substantial value to users includes doorway pages, thin affiliate sites, and auto-generated content.
Wondering if a link passes the relevancy test? Ask yourself this—Is it from a site in the same or related industry? If it’s not, is there a related section or product?
Nevertheless, your link-building strategy should be diversified. In other words earn links through a variety of ways aside from high-quality content. Generating buzz on social media channels not only earns you social proof but can open the doors to other publishing opportunities.
Keep these important points in mind while creating and implementing your SEO strategy. Enlisting the aid of a reputable agency is often the most time and cost effective way to improve your site’s statistics. These professionals are up-to-date on Google’s algorithm changes and can address your website’s strengths and weaknesses.